The Spirits Pool Association Limited, an entity formed through an agreement of the Rum Pool, borne out of the Spirits Control Act, serves its member Distilleries by providing valuable oversight and management within the rum industry, and has further evolved and adapt to the new and ever-changing business environment to ensure sustainability and continuity for Jamaica Rum. Geographic Indicators (GI), Social Responsibility (Responsible Drinking Campaigns), the Environment, are major areas of focus.